St. Louis directory :
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Prospectus
of the
St. Louis Business Mirror
and
Stranger’s Guide.

The subscriber would announce to the business community that he intends to publish, about
the first of April next, a business work of great value, and on a plan which,for thoroughness and utility,
but never, to his knowledge, been attempted here or elsewhere. The following outline embraces its chief
features:

First. The entire business of the city, from the greatest to the smallest, arranged under appropriate
heards; the name and location of each firm being given in bold type, and the name and residence of each
member of the firm immediately under it, in smaller type.

Second. A list of the streets and avenues of the city, with the boundaries of the city and city wards.

Third. A full list of the banking houses, savings institutions, insurance offices, &c., with the days of
discount at the several banks.

Fourth. All public buildings, grounds, places of amusement, &c., with the essential facts concerning
the same.

Fifth. Benevolent institutions, churches, societies, &c., and all useful information regarding them.

Sixth. Railroad and steamboat statistics, embracing everything which would be of interest to the
public in relation thereto.

Seventh. Hotels, their location, capacity for accommodating strangers, &c.

Eighth. City officers, county officers, federal and local courts, and courts throughout the State, &c.

Ninth. A post office directory of several States and Territories, with all necessary matter relative to
postal arrangements.

Tenth. Tables, comprising almost every description of mercantile and other statistics, census tables,
interest tables, calendars, &c., &c.

Eleventh. A handsome map of the city of St. Louis, with views of the Custom House, Court House,
principal Hotels, and other notable buildings.

In short, a work which shall be a perfect vade mccum to the stranger as well as to the citizen-
mteitded, particularly, to answer all important inquiries likely to be raised by strangers respecting the
business and institutions of St. Louis.

The Advertising Department.

As this book will be sought with avidity both at home and abroad, and will, therefore, have a very
extensive circulation, it will at once attract the attention of advertisers, as a superior medium of commu-
nicating with the public. The advertisements contained In it will be conspicuously presented; each alter
sate page of the business department being reserved for the use of advertisers. Thus, the names of flrnw,
Ac, will occupy, in all cases, the right hand, whilst advertisemeuts will appear ou the left hand page.
The whole will be printed on fine heavy book paper, and handsomely bound.

The publisher makes this announcement now, in order that persons who want to advertise may hare
time to procure cuts, &c., illustrative of their business.

Of the price of the book, its size, the rates of advertising, &c., more anon. These matters cannot be
definitely determined at this time. Suffice it, that these rates will be as moderate as the publisher can
afford.

The work laid out in the above brief synopsis will be immense, and employ the publisher’s ponvma
attention almost wholly. His agents will call upon the business community during the fall, with speci-
mens of the plan of the work, in order to make contracts for advertising, subscriptions, &c., when further
explanations will be offered; and it is to be hoped that few will fail to patronize an enterprise which,
whilst it will subserve their own individual interests, cannot fail to add greatly to those of the city
at large.

R. V.Kennedy, ,
Publisher

St. Louis, July, 1857.