—of— Saint Louis society,: Containing the
names and addresses of the members
of the leading social circles of
this city and neighborhood.
an appendix, which will be found a complete guide to
ladies in shopping or calling, and comprising
a full but succinct code on leading
points of etiquette.
Entered according to Act of Congress, in the year 1877, by
The St. Louis Herald Co.company ,
In the Office of the Librarian of Congress, at Washington.
In submitting to the social world of St. Louis the
first directory of its kind ever published here, we
consider it naught but a duty to ourselves to allude
to some of the difficulties encoutered in gathering
the material for the same. While the “Elite” is
submitted with a confidence, that it is as nearly correct
as it is possible to make a book of the kind, it
still might have been more complete; and in this con-
nection we must make the statement that our can-
vassers met with many refusals and rebuffs from
persons who would not, or could not, understand the
nature and objects of the work. Still we console
ourselves with the fact that all innovations for public
good or convenience have met with steady discoun-
tenance and opposition from those who have after-
wards become their best supporters.
We do not claim for the “Elite” that it is in any
sense a complete directory of St. Louis’ social world.
On the contrary, we have used extreme caution in
gathering the material, and our aids have bee of
those best able to judge its purposes and objects.
We did not desire to make it a bulky volume—which
would have really been an easier labor—but rather
to constitute it what its title implies it to be. A
number of unitentional omissions have undoubtedly
occurred, but this is through no fault of ours, for our
canvass has been complete and thorough. Again: we
have accomplished a great deal, and feel no small
sensation of pride in submitting the book to the
society people of St. Louis. It will serve a great
variety of purposes and make its standing so good
that in our second venture, a year hence, we will
receive a more general indorsement and co-opera-
We flatter ourselves that our little book will be
found in the drawing-rooms of the best people in St.
Louis. Its information is valuable—the result of hard
work; and to those who have kindly assisted us in the
undertaking we extend our warmest thanks. Trust-
ing in a substantial indorsement of our efforts, we
leave the “Elite”in the hands of the public.
near Goode ave.avenue
The time at our disposition for the compiling of the
Elite Directory was very limited, and so large a num-
ber of names were unintentionally omitted from the
Directory proper, that in order to facilitate its publi-
cation, it was decided to publish an Appendix, which
adds greatly to the completeness of the volume.
There was not a sufficient number of names in this
portion of the work to require distinct lists of the
ladies and gentlemen, and no such classification has
been made. In some instances names have been du-
plicated, and in such cases the address in the Appen-
dix can be accepted as correct.
In the immediate neighborhood, first calls among
social equals are due from the oldest resident. This
rule does not extend to the different grand divisions
of the city, nor even to remote districts in the same
After a residence of some years, the distinction of
oldest or newest resident is lost, and either party may
make the first call at pleasure, or as occasion may
Lovers of literature, music, or art, may at pleasure,
or on any occasion, call on any other of like taste
without regard to local divisions, and without cere-
mony, to form a personal acquaintance, or invite to a
social affair to gratify the common taste. In such
cases the parties are presumed to be known to each
other by social reputation, and a reasonable discre-
tion will avoid any serious mistake. Not to respond
in some way to such an invitation, would be regarded
as an affront, and afterwards the person invited must
make a return call, or the acquaintance will termi-
The first call is due to the families of the clergy,
and to all high officials, including the mayor, judges,
First calls should be returned as early as practica-
ble. Thirty days is very ample time for this import-
In case illness, excessive occupation, or other just
cause renders it impossible or very difficult to return
a call in person within the proper time, a card or note
of friendship and regret may be sent by post or mes-
senger. This will continue the acquaintance until a
call in person can be made, or an invitation to a re-
ception or other entertainment given.
The usual for calling are from two to five
P. M. An evening visit by a lady implies some degree
of social acquaintance, and should never be made as a
first call, except under special circumstances. From
seven to nine in the evening are the usual hours for
gentlemen to call; and there is nothing more delight-
ful in society than calls by husbands and wives, or
brothers and sisters together, during the evening hours, on their acquaintances and friends.
Plain engraved cards are always in good taste. In
making visits, always send in or leave your card.
At receptions the usher takes your card. At other
times, if the person called upon is not at home, you
turn down the right hand upper corner of the card,
to indicate that you came in person. If the visit is
intended for the various members of a family, you
either give several cards, or leave one with the entire
right end folded over. The choice is immaterial.
On leaving the city altogether, do not omit to send
a card upon which P. P. C. is written, on one of the
Gentlemen may commence calling at nine o’clock
in the morning, and will leave cards where the ladies
may not be ready to receive them at so early an hour.
At or before ten o’clock, the ladies should be in
their parlors ready to receive callers.
Calling may continue until ten o’clock in the even-
ing, but not later.
First calls are due to the clergy and their families,
and they may receive calls on New Year’s day, or
make them at their pleasure.
Wines are not expected, and when on the table, are
rarely offered to guests. Liquors are prohibited.
Coffee is the standard beverage of the day. In gen-
eral, tables will be supplied with substantial food,
and gentlemen will partake at their usual hours.
Calls are expected from friends, and gentlemen will
not take the liberty of introducing strangers, except
under special circumstances, which seem to warrant
such a liberty. A gentleman calling with friends may
introduce them, but this, as a rule, is a mere formality,
and gives no privileges unless followed by a subse-
quent invitation to the house.
First calls, especially neglected ones, may be made
on New Year’s day; and if friendly relations have
been disturbed, either party may offer to resume them
by making a New Year’s call.
Should ill health, absence, number of calls to be
made, or other cause prevent making any intended
calls on New Year’s day, they may be made at any
time during the month; or if that is not practicable,
cards may be sent by messenger or by mail, as it is
scarcely possible for any gentleman of large acquaint-
ance to make calls fully in all parts of a large city
like St. Louis, on the same day.
In cards a large liberty is allowed. A written or
engraved visiting card may be used, or a card with
the date and New Year’s compliments. An auto-
graph card is considered most complimentary.
To avoid confusion of names, and to assist the mem-
ory, gentlemen are expected to leave cards at all places
where they may call. It is considered more complimentary to leave a card for each lady, who receives
To some extent, callers have been requested to
write their signatures in an autograph album pro-
vided for the occasion, but this practice has not yet
been fully established.
The list below has been selected and arranged with
great care by the compilers, and will be found to
contain representative establishments and such as are
deemed worthy the confidence of the public.
Mahler’s Academy Band, Charles Nitochke, direc-
tor, 1007, 1009, and 1011 Locust st.street
Bohne, August, No. 16 S.Fifth st.street Birds, Bird-
Cages and Bird-Seed.
Beers, G. S., southeast corner Easton and Garrison
Herder, B., 19 South Fifth st.street
Westermann & Meier , 515 and 517 Washington ave.avenue
Pozzoni, J. A., 607 North Sixth st.street , Lindell Hotel.
Manufacturer and dealer in imported Perfumeries
and Cosmetics, Colognes, Face Powders, Hair Pow-
ders, Rouges, etc.
Lane, Thomas,Chimney-Sweeper , 822 N.north Seventh.
The Eureka Patent Condensing Coffee and Tea Urns
and Pots, Chas.W.Cochrane, , sole agent , 418 Olive
Cherot, C. L., 1624 Chestnut st.street
Mahler Bros. (John, A. and Jacob, A.), 1007, 1009 and 1011 Locust st.street
Xaupi, E. J., 2337 Olive st.street , for Ladies, Misses and
Masters. Fridays, 4:30 P. M.; Saturdays, 10:30 A. M., and 3:30 P. M.
Fifth and Olive sts.streets
Mermod, Jaccard & Co.company , corner Fourth and Locust.
Special Bargains offered in choice stones.
Riley, Russell, 1500 Olive st.street
Bagnell & Cronin , West End Pharmacy , northwest
corner Garrison and Easton aves.avenues
Hackey, F., 724 Olive st.street
Sterns, Dr., H., Singer Building, corner Fifth and
Locust sts.streets , for ladies and gentlemen.
For Ladies exclusively . No. 1422 Olive st.street Com-
plimentary tickets for one week’s trial free on ap-
F. A.Clifford,311 Olive st.street Price from $25 up-
Composed of Roots and Herbs. Trial Free . Office,
room No. 4 Jaccard’s Building, corner Fifth and
Mermod, Jaccard & Co.company , corner Fourth and Locust.
Special bargains in Watches, Silverware, Clocks
Gumersell, W. H., & Co.company , importers of Laces and
Embroideries, Dress Trimmings, French Corsets,
Kid Gloves, Zephyr Worsted, Fancy Goods, etc.,
Brownell & Smucker, 716 Olive st.street
Lewandovska., Mme., Fashionable Millinery and
Dressmaking Emporium , 323 N.north Fifth, under Mer-
Isaacs, J. L.,1210 and 1212 Olive st.street
Story & Camp, Decker Bros.Pianos and Estey Or-
gans , 912 and 914 Olive st.street
English Kitchen, D. S.Randolph,prop’r. , 105 N.north
Lynch, George N., 60S Olive st.street
Lane, Thomas,Whitener, Wall-Colorer, and Plas-
terer , 822 N.north Seventh.
Patent Leather Shoes & Pumps
No. 724 Olive Street.
Patent Condensing Coffee
and Tea Urns and Pots.
The simplest, cheapest, most economical and complete inven-
tion ever offered to the public.
Coffee and tea can be prepared in three minutes, so much
superior in point of quality and economy by the use of this
invention to that made in any other manner, that proprietors
of hotels, restaurants, boarding-houses, steamers and private
families who consume these beverage, cannot afford to make
coffee and tea in any other way.
Are cordially invited to call and see the coffee made and sample
same, or address inquiries to
418 Olive Street,Sole Agent , Maranesi’s Confectionery Store.
The Choices Stock of the above ever brought to the city, is
on exhibition at and will be sold at Extraordinary
Low Prices, by
Send for Illustrated Catalogue. Special Bargains in Diamonds.
Fine Art Gallery
and Looking Glass Show Rooms.
No. 617 Olive Street,
G. M.Harding, .
Everything in the Eating Line served on short notice,
and at reasonable rates.
No 105 North Fifth Street, bet.between Chestnut and Pine.
D. S.Randolph, Proprietor.
Its leading departments will comprise Editorials on topics
of fresh interest, Brilliant Romances and portraitures of Ameri-
can life; Editorial Reviews of new events in the world of
Original Essays, the first look at New Books, and racy ac-
counts of sayings, happenings and doings in the Beau-Monde—
embracing the freshest matters of interest in this country—the
whole completely mirroring the wit and wisdom, the humor and
pathos, the news and sparkling gossip of the times. Also a
complete record of all sporting matters.
subscribers will receive The St. Louis Herald
|Free of Postage!|
|1 Copy three months||$ 75|
|1 Copy Six months||1.00|
|1 Copy one year||2.00|
Subscribers living in the city will have their paper delivered
at their homes by carriers every Saturday.
To clubs and parties getting up a subscription list, a liberal
discount allowed or commission paid.
Subscriptions will take place immediately, or at any time the subscribers prefer.
Address the proprietors and publishers,
L. C. Tetard & Co.company
Fine Millinery Goods
509 North Fourth St.,
St. Louis, Mo.Missouri
The importations of this house are direct from
Paris, and ladies will have their orders promptly
filled for all kinds of Millinery Goods.
John A., Mahler.Jacob A.Mahler,
Private School for Dancing,
1007, 1009 and 1011 Locust Street.
Classes for Ladies, Misses and Masters,
Fridays at 4 1/2 to 6 P. M., Saturdays, 10 1/2 to 12 M. and 3 1/2 to 5 P. M.
May receive instructions (private only) at their option.
And all Fashionable Dances of Society.
Mahler’s Academy Hall may be rented by private
clubs, concerts, etc.
Mahler’s Academy Band may be engaged for parties,
Glass and Quffuwarf,
and German Glassware
Silver Plated Ware,
Lamps, Etc., Etc.
Nos. 515 and 517 Washington Avenue.
Decorator & Upholsterer ,
1210 and 1212 Olive Street,
Calls attention to the following
English Art Designs
Leisner & Lewis’ French Interior Decorations,
Oil—painted Wall-Paper, and a full line of Imported
and American Paper Hangings of all grades, European
Tesselated Wood Floors, Marks’ Adjustable Folding
Chair, Excelsior Weather Strips, etc.
All work and material warranted.